Gorgeous Giant - Happy Castle and Aberlean Brand Conference

"Ambel", people familiar with the children's wear industry should have more or less understanding of the brand. He is a mature brand operated by Happy Castle Group for many years, has a good market reputation and reputation, and he is also happy Castle Group devotes a great deal of energy to its outstanding brands. The entire product range of Amber was developed around the clothing and supplies for mothers and babies. The product range covers all aspects of mother and child life. For a long time, Amber has been advocating the brand concept of “safe mother, comfortable baby”, and has been dedicated to all aspects of product production and design, thus laying a solid market foundation and strong competitiveness, and using time to prove a high quality Brands can radiate more vitality under the market's history.

"Happy Castle", everyone's familiarity with him may not be as much as "Ambel." He is a strong brand launched by the Group in 2013. It provides professional and fashionable children's underwear options for children aged 0-12 years, and is committed to Become "the first brand of fashion children's underwear." The birth of Happiness Castle was called by the group itself as “the birth of a living,” and it was born when the weather, geography, people, and the three were all very mature. “Heavenly days” means that with the development of the times, the demand for people’s lives has undergone a tremendous transformation, allowing more groups, especially urban groups, to seek more professional and refined product services through the externalities of things. We hope that we, or our children, will receive exclusive, professional or special product services, and that their demands for quality and professionalism will become higher and higher. This in a sense forces the market to enter a new era of subdivision and specialization. The children's wear market is similar. Driven by the market, it must also move toward a more meticulous and professional market structure, which has contributed to the birth of professional brands. “Geography” refers to the headquarters of the Happy Castle and the birthplace of Shenzhen, where culture, art, and economy are highly integrated. It has all the favorable factors for business transformation and brand development, and it is the best place to receive information and disseminate information. Utilizing this natural advantage can lead to the growth of the brand's strengths. “Person and Harmony” lies in the actual experience of the Group’s many years of cultivating the children’s wear market, which has enabled the brand to have practical operating experience from the initial establishment of the establishment to continuing operations. In the case of children’s wear underwear, this segment is still underdeveloped, and there are enough Confidence and strength won the opportunity. With the help of "Tian Shi", "Tian Li" and "Human", "Happy Castle" was also born successfully. It is a new brand that specializes in the subdivision of children's underwear. At present, Happy Castle's product range covers children's underwear, shoes, socks, hats and other categories from 0 to 12 years old. In addition, there are several series of girls underwear, parent-child wear, and shorts that are under development. In the field, product extensions are extended to meet the shopping needs and living needs of family parents.

The two-day branding conference organized media release, dynamic catwalk, and static appreciation. The Happy Castle brought new products for this year's autumn and winter, "Happy Diary", "Modern Baby" and "Castle of Dreams." The series, as well as some new spring 2014 products, the style of healthy sunshine outlines the child's innocent and lively temperament, the fantastic and colorful interpretation of the child's romantic and innocent personality. It is reported that currently Happy Castle has officially entered Shenzhen's Rainbow Shopping Mall, Sun Department Store, Children's World and other large-scale shopping malls. At the same time, Hangzhou, Fujian, Chengdu and other places in the country have all successfully settled, immediately in Zhengzhou, Dongguan, Shenyang and other major shopping malls. Will land, the brand development is flourishing.