Jimmy Choo is a prime-time fashion brand that is full of charm, confidence and style. The brand originates from a custom shoe business founded by custom shoemaker Jimmy Choo in the early 1990's in East London. At that time, the customers were mainly celebrities from all over the world, including the late British Princess Diana. Jimmy Choo brand company was officially established in 1996. Tamara Mello, the British OBE winner who was still on the British version of Vogue's fashion accessories editor, discovered the talent of Mr. Jay Chou and the infinity of high-end footwear markets Business opportunities, and decided to co-founded with him Jimmy Choo this classic brand. Nowadays, Jimmy Choo has developed into a fashion symbol from celebrities to the royal family, from musicians to heads of state.
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