KLAOSD light luxury products redefined the children's "luxury lifestyle" construction. This is a bold attempt, from the overall brand system to build a product style interpretation, we will see a different story. KLAOSD focuses on promoting the concept of "light luxury" brand new life for consumers. "High-end, simple, quality, British" sensory experience. More on the brand culture, the new "elite culture" is portrayed in the "factual spirit" of Britain. This is a sharing of life attitude, a quality of life concept of communication. What KLAOSD really wants to bring to people is not only the change of people's dress concept, but also the idea that their own brand culture can lead a revolution in the concept of quality life. In product performance, KLAOSD proposed a new "luxury" design style different from luxury and fast fashion. As we all know, luxury pay more attention to the forefront of design and fashion traction, sometimes paranoid pursuit of perceptual design, lack of balance with daily practicality; and fast fashion is more "buyer" form, copy the latest international fashion trends , Although in the fashion design to seize the market opportunities, but product quality and plagiarism problems have become hard to erase it flawed. It is precisely for this reason that KLAOSD emphasizes on the integration of fashion and use in product design. Colleagues pay special attention to the product experience of consumers and have higher demands on the quality of workmanship. They are both relatively fast fashion and luxury. The essence of the new design trends.
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