The textile industry should focus on brand building

Recently, the world’s largest footwear manufacturing company, Taiwan Baocheng Group, and Putian Huafeng Industry & Trade Co., Ltd. signed a cooperation agreement. Starting next month, Baocheng will purchase all the shoe fabrics developed and produced by Huafeng in more than 60 factories around the world.

What makes Huafeng Industry and Trade favored? The answer is to focus on the development of new materials and to integrate the technological factors into each piece of fabric.

In the first half of the year, the output value of the above-scale textile industry in Fujian Province increased by 17% year-on-year. However, the industry is operating steadily. "The key is the lack of domestic and foreign market demand, coupled with increased production costs, affecting corporate profits." Analysis of the head of Fujian Textile Association said.

How does the textile industry experience painstakingly? How many companies take the approach is to accelerate the research and development of new technologies and new products, to drive innovation through innovation, to enter the critical areas of key products and key links in the industrial chain, and to promote the textile industry to high-end and new models. .

"The company is based in the United States, Germany, two major product design centers, the first time with the international first-line sports brand in the design concept, style, technology, technology and other aspects of all docking." Huafeng industry and trade regional manager Chen Shuchun said.

One-sided wet cloth, can instantly absorb sweat and export, to achieve external wet and dry; low temperature waterproof cloth, replace the waterproof coating with a finishing technology, more light and comfortable; shoe upper once jacquard molding, only the toe and heel High production efficiency... Today, Huafeng Industry and Trade has 30 models each month for major brands. In the first half of the year, the company achieved a production value of 2 billion yuan, a year-on-year increase of 15%.

The upgrading of traditional industries depends not only on innovation but also on technological transformation and structural adjustment.

Quanzhou Weilinsen Sporting Goods Co., Ltd. has an annual output of 5 million meters of mercerized cotton production line expansion project and can increase sales revenue by 300 million yuan annually. The project leader Zhong Zengyuan said that the expansion of the production line to introduce foreign production equipment, fabric design all controlled by computer design, rich in variety, rapid transformation, quality and stability. At the same time as the expansion, the company also developed new products and obtained nine utility model patents, and its technical level leads the domestic counterparts.

It is the global shortage of products to cover the upstream of nylon production. In Fujian Province, the product has previously been a "short board." At the beginning of the year, Putian docked Yongrong Holdings, invested and built an annual output of 600,000 tons and supporting projects for the industrial chain. On the banks of the Minjiang River estuary, an annual output of 1 million tons of projects jointly invested by Changle Liheng Nylon Co. and Dutch dsm Co., Ltd., Yaolong Chemicals and the China National Tianchen Co., Ltd., has reached an annual output of 200,000 tons.

“The next step is to focus on the brand building, to increase the added value of products, and to take the fine line; to work hard on the integration of 'two industries', to promote cost savings and efficiency through information; to work hard in marketing, and further Both sides of the 'curve of smiles' should be effective,' said the person in charge of Fujian Textile Association.