Two Features of Guangdong Garment Industry Cluster

There are three underwear clusters in Guangdong, one is the tide, the second is Foshan Nanhai, and the third is Shenzhen. In recent years, some well-known brands in Guangdong have emerged and have increasingly highlighted the advantages of the brand. At the same time, Guangdong's manufacturing capability is beyond doubt. It is not only a Chinese underwear production base but also the world's underwear production base. More than 80% of the world's underwear is produced in Guangdong.

Guangdong Province is an area where textile industry clusters have been developed earlier in the country. There are more than 30 industrial clusters with distinctive characteristics of textile specialization, scale, and industrialization. There are 28 national industrial clusters, and their economic aggregates are approximately It accounts for about 80% of Guangdong's textile industry. Liu Yueping, president of the Guangdong Garment Association, once told reporters that “the main feature of producing high-grade garments and textile products, characterized by outward orientation, and high external dependence” are two distinctive features of the Guangdong textile and apparel industry cluster.

In the export-oriented industrial clusters, some industrial clusters with high export shares account for about 50% of the total economic output of the textile industry in Guangdong. The salt step is a typical representative. According to industrial and commercial registration statistics, there are currently more than 400 underwear production and associated companies in Yanbu underwear industry. However, the increase in land rents, rising labor costs, and rising raw material prices have pushed the cost of underwear companies higher. Oem has provided good opportunities for the development of Yanbu underwear. However, with the passage of time, the room for the development of this production method has been greatly reduced.

As the earliest domestic production of underwear, Yanbu has now developed into one of the most concentrated high-end brands in the underwear industry cluster. Yanbu currently occupies half of China's best-selling underwear brands. Yanbu has successively obtained "China Underwear Town", "China Fashion Brand Underwear Capital", "China Knitwear Industry Development Promotion Award", "Chinese Underwear Town", "South China Fashion City" and "South China Production Base". Honor.

Get rid of the yoke of OEM production in the late 1970s, Hong Kong's "bustled king" Roger Lynn fancy the treasured land in Yanbu, and Yanbu City Industrial Company established a joint venture "Lisi Factory" and started the OEM of Yanbu underwear. The road to production. Yanbu who mastered the technology from here, learned to manage, but also dug the first barrel of gold, and to undertake some of the international underwear brand processing business.

Yanbu underwear broke the shackles of OEM production, as a mid-range brand suddenly emerged, or around 2000. In 2000, Nanhai held its first underwear model contest. For the first time, China imported small underwear into a t-table and became a “big news” that made a sensation in the country. It was alleged that Yanbu Town and underwear companies jointly invested RMB 2 million in planning the first underwear model contest. Because it was the first time such an event was held, it had to be approved by the Guangdong Provincial Government and the cultural department. Chen Weiqiang, chairman of Xinyi Company, spoke to reporters about the unparalleled underwear model contest in 2000. He claimed that before 1999, the entire underwear industry had been processed mainly, and since that underwear contest, the brand’s The consciousness is even stronger.

Currently, in 2013, the third Yanbu underwear cup China lingerie model contest and Yanbu underwear industry were fully integrated. The name of the event was named after the “Yanbu underwear” regional brand. The brand-new “order-style” talent selection was adopted. The famous underwear company brand delivers the best professional underwear models. The hosting of the third Yanbu Lingerie Cup China Underwear Model Competition is a grand event to further enhance the core competitiveness and expand the brand influence of the “Yanbu Lingerie” regional brand, which will inevitably create a new milestone in the development of the Yanbu underwear industry. Yanbu underwear takes the regional brand as the core and continuously expands the core competitiveness and influence of the cluster.

Yanbu underwear companies in the country set up stores, counters, franchise stores have covered the country's marketing network. Yanbu underwear products are exported to all over the world. Now they have 6 Chinese well-known trademarks such as "Carrie poetry", "Aolii", "Diana", "Immanli", "Yizhini", and "Zilati". Among them, "Aoli" is also a Chinese brand name product. The "Misi" underwear is "famous brand in Guangdong Province", "China's underwear industry top ten brands", "China's famous products." In addition to this, there are a number of companies that have received honors such as Guangdong Province's famous trademarks and Guangdong Province's famous brands. Among the 15 consumer-dominated brands in Chinese underwear, Yanbu underwear accounted for seven. The strong terminal, continuous innovation, high efficiency operation, relatively complete industrial chain, agglomeration of excellent talents and skilled workers are not only the advantage of Yanbu underwear industrial cluster for many years, but also the strong core competition in the future fight market. force.

Promoting the popularity of “Yanbu underwear” Mi Qihong, assistant to general manager of Yanbu Sister Flower Underwear Co., Ltd., said that in November 2004, the “Yanbu underwear” trademark was maliciously registered, and after several years of difficulties with the National Trademark Office and cybersquatters. After negotiating and striving for it, he finally got back the "Yanbu underwear" collective trademark.

Now, with the support of governments at all levels, Yanbu underwear registered the collective trademark and pattern logo of “Nanhai Yanbu Underwear” and formulated the “Administrative Measures for the Use of Collective Marks” to strengthen management and protection.

“To further strengthen the protection of the brand, Yanbu Union and China Textile Industry Federation established the 'China Textile Industry Southern Underwear Innovation Center'. Using clothing (underwear) ergonomic principles, through the accurate human body three-dimensional scanner, the establishment of China's first human body three-dimensional database , For the company to provide a one-stop computerized solution from design to production.” Mi Hong said.

In addition, the Yanbu underwear company has established a wide range of production, research, and research relationships with Yanbu Vocational and Technical School, Xi’an Engineering University, and Guangxi University of the Arts. The town government and China Textile and Apparel Education Association cooperate to set up "China Textile and Apparel Education Association South China Vocational Training Base" to reserve and transport excellent talents for the underwear industry.

Nanbu District, Foshan City, Yanbu underwear industry associations in promoting the development of the salt step industry contributed. As of July 1, 2013, the Yanbu underwear industry association has more than 130 member companies, of which 40 members of the board of directors are respectively the industry development department, financial supervision department, membership department, public relations department, general business department, and e-commerce department. The heads and members of the six functional departments contributed to the Yanbu underwear industry and promoted the promotion and sustainable development of the industry.

Nanhai District Yanbu underwear industry association also introduced a policy to promote the development of the underwear industry, to create a famous brand name, standard setting, group participation and other enterprises to assist in applying for awards. According to incomplete statistics, more than 100 underwear companies have received more than 3 million yuan in rewards.

He Bingxiang, President of Yanbu Underwear Industry Association and chairman of Aolitech Group, told reporters that in the future, government support and industrial support will be strengthened to give full play to the role of industry associations and comprehensively increase the brand awareness of “Yanbu Ling” brand. "Specifically, we will build a fashion city in southern China and build a headquarters base for Yanbu underwear, which will allow backbone enterprises to develop better. At the same time, we will build China Yanbu underwear venture industrial park and expand the development of Yanbu underwear through the construction of industrial carriers. Space, extending the industrial chain. On the other hand, we will strengthen the construction of an integrated service platform, promote the establishment of a high-standard testing center, and ensure product innovation and quality. In terms of culture, we plan to build underwear museums, exhibition centers, etc."

In addition, Yanbu underwear is still actively preparing to build a national-level quality inspection center to provide more in-depth services for underwear companies. The association will also continue to hold national underwear model contests and participate in large-scale professional exhibitions in China by group. Fashion brand underwear capital" style.