In 2015, on the basis of carrying out quality brand special activities in the past, MIIT will take the deep integration of industrialization and informatization as the starting point and strive to improve the manufacturing quality brand level including the textile industry. To promote the implementation of the brand development strategy of China's textile and apparel industry, the annual work conference of 2014 China textile and apparel brand sponsored by the China Textile Industry Federation under the guidance of the Ministry of Industry and Information Technology was held on December 15 in Haining, Zhejiang Province. Zhu Hong, chief engineer of the Party Group of the Ministry of Industry and Information Technology, addressed the meeting by stating that the CPC Central Committee and the State Council attach great importance to brand building. The 18th CPC National Congress proposed that the foothold of promoting development should be shifted to improving quality and efficiency and promoting the formation On May 12 this year, the general secretary proposed in his inspection tour in Zhengzhou that China should make efforts to create a transformation to China by taking advantage of the competition in technology, brand, quality and service. Zhu Hongren said that the Central Economic Work Conference recently held clearly pointed out that in the past China's consumption had obvious imitation characteristics. Now the imitation-type consumption phase has basically ended, and the individualization and diversification have gradually become the mainstream to ensure product quality and safety and are activated through innovative supply The importance of demand has risen markedly. To fulfill the requirements of the Central Government, we must vigorously implement the innovation-driven strategy and focus on science and technology innovation to promote technological innovation, product innovation, brand innovation, industrial organization innovation and business model innovation in an all-round way. Continually cultivate the core competitiveness of industrial powers. In 2015, on the basis of carrying out quality brand special activities in the past, the Ministry of Industry and Information Technology will take the deep integration of industrialization and informatization as the starting point and strive to improve the manufacturing quality brand level including the textile industry. In recent years, under the impetus of the Ministry of Industry and Information Technology and the China National Textile and Apparel Council, various economic and information authorities as well as brand enterprises make concerted efforts to do a great deal of productive work in textile brands, compile industry reports in the textile industry, and continuously carry out brand related Data survey, the establishment of the textile industry brand database, released the textile industry brand cultivation and management system, to strengthen the brand training of textile and clothing enterprises to support the activities of clothing exhibitions throughout the textile industry to strengthen the pilot work. After several years of efforts, the textile industry has made progress in brand building. By focusing on key aspects of the brand to expand the expansion of R & D, design, manufacture, sales, service brand value chain building, radiation to the industrial cluster regional brand cultivation. The vast number of enterprises in the field of textile and garment is the main body to create their own brands. Through more than 30 years' efforts, the textile and garment enterprises have emerged a large number of outstanding independent brands. These brands have made great achievements in R & D and design of scientific and technological innovation, quality management, marketing channel construction and social responsibility Construction and other areas have achieved good results, a leading model of the development of the industry and a model. China Textile Industry Federation in promoting the construction of apparel home-made brands, as the government and business ties to convey the voice of the government, China Textile Industry Federation has played a positive role in service, under the guidance of a large number of old leaders of the old experts, The associations attach great importance to and actively cooperate and cooperate with each other. The two vice presidents lead the Brand Office to do a great deal of integration of resources, service of enterprises, optimization of environment and support of the government. By the government and enterprises fully affirmed. Ministry of Industry and Information Technology to promote brand strategy in the field of manufacturing, improve the quality of development, as the catch-up point of transformation and upgrading, to create an external environment for brand building, build a platform to nurture and promote, by regulating the market competitive environment for enterprises Provide good public service. Economic development has entered a new normal, which is the strategic judgment made by the central authorities regarding the situation of the time trial. The new normal is the rapid development of the brand. Is a basic prerequisite for doing a good job in economic work. We summarize the status quo of the development of independent brands in the textile industry in the past year, record the development track, collect statistics on the data, analyze success stories and cases, analyze the facing situations and problems, and discuss information technology, utilization and business model innovation , To study the brand building approach and brand development path under the new normal economic development is to better and more initiatively adapt to the new normal and to speed up the transformation by actively promoting the building of its own brand and continuously improving the quality and efficiency of the economic development of the textile industry The development of the consciousness and initiative, highlighting the innovation-driven, at a slower pace, and strive to quality on the stage, promote the transformation and upgrading of China's textile industry.
Nanjing Intime Import and Export co., Ltd. , https://www.china-intime.com