Yesterday was Mother's Day. What gifts did moms receive during this festival? In fact, many people prepared for the mother's favor, and prepared it early.
The reporter learned from Taobao that the Mother's Day online shopping search index has been rising all the way since April 30, and there has been a 17-fold increase in blowout volume around May 5. Tmall data shows that in the online shopping Mother's Day gift, middle-aged and old women's clothing, traditional tonics, health products, and maternity products are still the mainstream, and the middle-aged and old-age women's clothing has increased by more than 300%.
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According to Tmall staff, as early as May 5th, online Mother's Day products began to sell well. About 240,000 people were buying moms on the same day. The sales volume of middle-aged and old-aged mothers with Alipay increased by 389% compared with the same period of last year. Even a mom sold in one store a day is equivalent to one month. On that day, 15,000 pieces of gold jewelry were bought. From this point of view, women's jewelry is indeed the mainstream of Mother's Day gifts.
The trend of online shopping for flowers continues to increase this year. It is reported that Yunnan's thousand acres of flower fields were booked 2.6 million flowers from May 1st to 6th, and the flower merchants exclaimed "Mother's Day sold Valentine's Day". For the flowers of the mothers, they also walked the cheap route. The best selling of a bundle of about 100 yuan, after all, the mothers are most afraid of children spending money, and buying expensive, mothers will be "squatting".
Many expectant mothers have passed the first Mother's Day and have also increased their performance for this online shopping tide. The baby in the belly of Miss Chu, who was a mother, is almost eight months old. For the little baby who is about to come, Miss Chu is not less than "selling goods." In addition to the baby's milk diaper baby clothes, before the arrival of the first Mother's Day in life, Miss Chu also selected a gift for herself - 祛 stretch mark oil and postpartum month meal.
According to statistics, this year's Mother's Day, Tmall last month's meal and other nutritional products increased by 400%. The crepe product sold 7815 bottles a day, equivalent to nearly a month of sales. Maternal skin care, toiletries, crepe products, more than maternity clothes, the highest turnover in the maternity category.
There is another kind of gift that makes mom feel more intimate. In Post Bar and Weibo, many netizens raised blessings for their mothers. "Mother's Day is coming, collecting 999 sentences for mothers, 'Mom, I love you'" and other posts and microblogs abound.
However, the data shows that only one-third of men are related to the search for Mother's Day. It seems that the male compatriots are going to cheer.
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