Shelove Department of Star Yao Henan Henan Henan Li Guang, general manager of the second interview
Analysis on the rapid development of secret love in Henan
[Editor's note] April 16, 2014 shelove love fashion city fast fashion women and general manager of Henan Rui Shang commerce Mr. Li Guang signed a success, the Department of Love Henan branch was formally established. June 1 only, Department of Love Henan store exceeded 10. As a new ladies fashion brand , how can the brand name, the current competitive diversity, there is no brand awareness, there is no call of the benchmark shop, but in just 45 days to complete such a perfect brand start? If the stars of the fire, lit Henan, into a prairie fire potential? Editor in doubt, went to Zhengzhou, began the Henan market and love trader Mr. Li Guang interview again.
Step into the romance branch in Henan Province, a busy and busy atmosphere once again infected with the editor, from the Ministry of commodities, the Ministry of Finance, the Department of Personnel Administration, Marketing, everyone in their own posts focus on work, the office of eye-catching motivational slogans, warm The rest area, everywhere humane care. Morning interview, the customer has long been door, when the afternoon, finally have the time, began the dialogue with Mr. Li Guang.
Department of Henan branch rapid expansion, sparks a large spark patrolling
"How to start the brand operation? This problem is that each branch in the early days must be the subject of attention, Henan Rui is no exception", in the face of questions, Mr. Li Guang straightaway said: as a fast-fashion women's brand - Quick response, time is effective, branch not only can not get rid of the chain, but also non-stop doing a bridge between the headquarters and stores.
The fast prerequisite is solid basic skills, solid basic skills First of all, tied to the headquarters of the compaction of the commodity supply chain to the branch strong support: week weeks new, 3 days with the system (except when weather and other uncontrollable factors ) Nationwide network of ERP system goods transfer, 100% return 0 inventory; rapid replenishment, in a timely manner to meet customer needs, so worried about the stock partners are assured management, which allows the romance in the current similar brands in the business strategy accounted for Make the best of
Second Henan branch in search of customers in strict accordance with the requirements of the headquarters to do a detailed collection of information, precise positioning, accurate attack, "do not blindly open a store, do not miss any effective store," the expansion of ideas from the source On the search for quality partners, will love the good affiliate policy to share to the real business people! Truly sincere, sincere business people. In addition, the branch office, as a bridge between the head office and the store, has set up a department of goods, logistics and marketing planning with the exception of the Finance and Personnel Department to coordinate, help and supervise the growth of stores.
Strong alliances, will be a result, as early as early June, we successfully opened a dozen stores. The contract has been signed in hand, is expected to open in July, nearly 20 stores. Of course, there are a large number of customers in the middle who have been rejected by us. General Manager Li stressed that we not only need quantity but also quality.
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