Traditional clothing industry should pay attention to the transition to the Internet

Traditional clothing industry has long been a labor-intensive and capital-intensive industry. It has a series of problems such as low production levels, serious product homogeneity, and low brand awareness. It cannot meet consumer demands for fashion, fashion, quality, and customization. With the advent of big data and smart manufacturing, it has become possible to fully connect with consumers, which also makes it imperative for the domestic garment industry to transform the Internet.

I. Current characteristics and future trends of the domestic garment industry The real development of the domestic garment industry has been in the past 30 years. So far, it is still a relatively traditional industry. The 2014 industry data shows that the market size has exceeded 2 trillion. The online scale was 420 billion yuan, accounting for 19%, an increase of 41.48% year-on-year. At present, there are more than 60,000 domestic clothing brands, including men's wear, women's wear, sportswear, leisure wear, underwear, and home wear.

The traditional clothing industry is a labor-intensive and capital-intensive industry, with a higher threshold for the latter. At the same time, the traditional clothing industry has a low level of production, fewer famous brands and fewer high-end brands. In terms of industry characteristics, the concentration of the industry is not high, the competition is fierce, there are many brands, the rules are not clear, and the market competition is not enough orderly.

At the consumer end, consumers have become more and more aware of the brand while choosing clothes, and their demands for clothing have become higher and higher. They are no longer satisfied with simple needs, and their demands for fashion, fashion, and quality are getting higher and higher.

Domestic clothing brands and niche designer brands have gradually emerged, and the era of brand and market segmentation has come. Clothing industry companies can directly face consumers, make full use of the Internet, and optimize the industry structure.

Second, the limitations of the domestic garment industry 1. The lack of original design and trend forecasting capabilities, product homogeneity is serious.

2. From the production point of view, the supply chain production level is weak.

3. The retail terminal management level is relatively low.

Third, the domestic clothing industry, the trend of the Internet 1. The agency system into a brand retail operation. Industry leaders have begun to innovate. Metersbonwe brand apparel explores the O2O model. Seven wolves introduce 3D fitting mirrors.

2. Exploring clothing O2O and mobile payment: In the long run, or the development of user experience, online can be drained to the line, the line can also be drained to the line, gradually forming a closed loop. At the same time, it began to try to pay with WeChat and Alipay.

Fourth, the domestic garment industry, the opportunity of the Internet 1. Using the Internet and big data to replace the traditional closed manufacturing system, full docking of consumer demand is possible, breaking the traditional manufacturing thinking.

2. Crowdfunding design, through the Internet e-commerce platform, through the consumer to meet the needs of the design, customers and companies to complete a product together, this is also a reflection of the user's sense of thinking participation.

3. From the upstream perspective, smart manufacturing reduces costs and makes capital more effective. There are already companies trying to implement it.

4. Personalized customization is an important trend of "Internet +". It is difficult for companies to communicate with consumers. Individual needs cannot be satisfied. Now that the Internet has made communication easier to achieve, production needs can also be highly personalized.