The connection between Chopard and Cannes began in 1997, when Chopard opened a boutique in La Croisette, Cannes, coincidentally with Pierre Filmo, President of the Cannes Film Festival (Pierre). Viot) was attracted by the gorgeous jewels in the window. After many rounds, he found Caroline Scheufele, co-president and jewelry design director of Chopard, and invited her to redesign and produce the Cannes film. The highest achievement of the Golden Palm trophy.
The following year, Caroline's well-designed new Palme d'Oro trophy was exceptionally refined, and it was the best prize for the best film winners. It also became a successful example of the fine jewelry industry. At this point, the world's most prestigious Cannes Film Festival and Chopard's history are closely linked.
Since 1998, Chopard has become the official partner of the Cannes Film Festival. In addition to designing the Golden Palm trophy, Chopard's enthusiasm for Cannes has not stopped: she created a star for the red carpet. A series of beautiful high-end jewellery works. In 2000, two "mini version" Golden Palm trophies were added to the film festival. They were the best actor's trophy (minis Palmes) and also designed the Golden Photography Award. (Camerad'Or), in recognition of the most encouraging film debuts shown during the festival. All of this is also due to Caroline's great passion for the screen. Chopard Chopard, the Swiss top watch and jewellery brand and the Cannes Film Festival, have joined hands with art and since then they have been sympathetic to the perfect blend of film and jewellery.
The Palme d'Or was the "Golden Duck Award" and was the highest honor of the Cannes Film Festival. It was awarded in 1957. Because of the coastal city of southern France, there are tall, tall palm trees planted on gold and silver beaches. The trophy also uses gold palm leaves, which is a symbol of Cannes.
The original award was presented to the best director by the Grandprixdu Festival Internationaldu Film. The winners received a trophy of contemporary fashion art. Since 1954, the trophy designed by jewellery designer Lucienne Lazon has a chopped, pointed palm leaf in the center and a sculpted earth sculpture from Sebastian. Later, due to political or financial influence, until 1975, the Palme d'Or was re-launched and has since become a long-term symbol of the Cannes Film Festival. The trophy at the time was stored in a trophy box made of red leather and covered with white suede.
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